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The Number One Selling Gemstone In The World! 💍

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💍 Since all is revealed that I am into   natural color diamonds  still diamonds be it white or col or ed is still is my favorite gemstone and the world would have to agree as white diamonds  still is the most popular and number one selling gemstone. But why? Well most diamond consumers are not connoisseurs, collectors & investors and their number reason why they purchase jewelry is to accessorize or for the sake of their own image. De Beers succesfully marketed diamonds as the ultimate engagement or proposal gift even though throughout the history of the civilized world, diamonds are not really invented as the focal point of engagement rings. Long before De Beers coined the famous phrase 'a diamond is forever' the center stone being used for engagement rings or any engagement presents could be any gems and some even use tooth!  But why did white diamonds  manage to be the most popular of gemstones and the number one selling center stone for ...